Each integration is unique in its behavior and capability. For more details about each, please refer to our integration documentation here: https://activate.getlytics.com/resources/documentation
The frequency of how often data is synced with an external, third-party integration depends on the type of integration. Integration updates fall into one of the following three categories:
- API-based, daily list updates (e.g., ExactTarget, Mailchimp, Responsys) - These integrations are generally Email Service Provider (ESP) integrations. Lytics can be setup to update a list every 24 hours.
Segment enter/exit trigger updates (e.g. Facebook Custom Audience [email]) - For these integrations, Lytics will send an update every time a user enters or exits the target segment. These integrations always stay up to date.