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Dan Drazba

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Latest activity by Dan Drazba
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    Dan Drazba created an article,

    How can I troubleshoot/QA "jstag.send" javascript calls?

    Here is a guide that will help you troubleshoot what data is being sent to Lytics via jstag.send.  These steps should be followed when new data is being sent to Lytics, to ensure data is sent as ex...

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    Dan Drazba created an article,

    How to Upload Custom Lists to Lytics

    If you'd like to upload a custom list of emails to Lytics, please ask your assigned Customer Success Manager to enable this feature in your account.   Step 1 - Create CSV File: Create a CSV or Text...

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    Dan Drazba created an article,

    How to Send Form Data to Lytics

    This article provides example Javascript to send data to Lytics from a form. Accepted form data is as follows: Default field data: https://activate.getlytics.com/resources/documentation/data_jstag...

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    Dan Drazba created an article,

    How do I find my API Key?

    Find API Keys for your Lytics accounts by clicking the account dropdown in the top right of your screen and clicking "Manage Accounts". In this screen, you'll be able to see the Full API and Data ...

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    Dan Drazba created an article,

    How does Facebook Ads Integration work?

    Lytics can onboard and sync audiences from your account using your first party and second party data to Facebook Ad Manager.   Here's a link to our documentation: https://activate.getlytics.com/res...

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    Dan Drazba created an article,

    What is the Lytics Recency score?

    Recency measures how recently the user's general interaction has been. More recent activity means a higher score.Without scoring, this would be achieved by looking at the last time a user visited. ...

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    Dan Drazba created an article,

    What is the Lytics Frequency score?

    Frequency measures how consistent a user is over time in interacting with your brand. More frequent interactions means a higher score.This serves as a measurement of user regularity. Do they visit ...

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    Dan Drazba created an article,

    What is the Lytics Intensity score?

    Intensity measures the depth of a user's typical interaction with your brand. More sustained intense/deep usage means a higher score.The behavior a user exhibits during a single session is very tel...

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    Dan Drazba created an article,

    What is the Lytics Propensity score?

    Propensity predicts how likely a user is to return with subsequent activity. Users exhibiting positive interaction patterns are more likely to return and have higher scores.There are many reasons w...

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    Dan Drazba created an article,

    What is the Lytics Momentum score?

    Momentum measures the rate at which users are interacting with your brand. Users who are interacting more than usual with your brand will have a higher score.It's easy to confuse how momentum and r...