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Customer Engineering

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Latest activity by Customer Engineering
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    Customer Engineering created an article,

    How can I enrich user data with Clearbit?

    Clearbit provides rich, real-time people & company enrichment of Lytics segments. Lytics will send email addresses to Clearbit for enrichment, and all available user and company data will be return...

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    Customer Engineering created an article,

    Web: Increase engagement by recommending relevant content

    Recommending content is a great way to increase visitor engagement. If you aren't giving your visitors something to do or read next, you are silently asking them to leave. Let your existing conten...

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    Customer Engineering created an article,

    Web: Drive traffic to a landing page with a call-to-action

    Driving traffic to current deals and promotions is a key part of a promotion's success. Often times a user will come in from a different campaign or organically, browse your site, and not even kno...

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    Customer Engineering created an article,

    Web: Collect email addresses from unknown visitors

    Collecting email addresses is a pillar of digital marketing. Unfortunately, it isn't always well executed. Often times a lead capture form will show up for people who have already signed up. Avoid...

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    Customer Engineering created an article,

    Engage high-value prospects off-site

    B2B software buyers are a difficult audience to reach. Their time and attention are often divided. But one place many clients are successfully getting their attention is in the Facebook Newsfeed. L...

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    Customer Engineering created an article,

    Deliver targeted content on site

    Your prospective customers and clients are valuable, so you want to serve them the content that is most valuable to their needs. Of course, most sites have a hard time doing this. But Lytics makes ...

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    Customer Engineering created an article,

    Grow your email marketing list using data science with your email

    Most B2B marketers have a regularly-scheduled campaign -- weekly or bi-weekly for many. The readers of this email are typically the most engaged, valuable audience that a B2B marketer has. Lytics a...

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    Customer Engineering created an article,

    Extend targeted audiences to other ad platforms

    How valuable is your audience? If we told you that we could help you extend your reach by taking valuable segments of your audience and find them on Facebook, Google, and AdRoll, would you be inter...

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    Customer Engineering created an article,

    Improve customer experience by excluding current subscribers from receiving email collection

    How many of us have had this experience? We’re loyal customers to a site, and each time we visit we get prompted to provide an email address. This is annoying to the user and reflects poorly to you...

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    Customer Engineering created an article,

    Grow your email marketing list using data science with your email

    Most publishers have an email that is sent out on some regular basis -- daily or weekly for most. The readers of this email are typically the most engaged, valuable audience that a publisher has. L...