The Lytics platform is designed to receive a large amount of event data.  Data is processed and stored as it arrives. Relevant information is applied to user profiles, which causes users to enter and leave Lytics audiences based as events are received. Due to the graph database architecture of the Lytics Customer Data Platfom, the speed of the platform is not adversely affected by large amounts of data per user, since it does not need to lookup and update the entire user to provide accurate audience membership statistics.

If you plan on sending data faster than 1,000 events per second, please reach out to support@lytics.io to prevent your account from being throttled.