Yes. In most cases, this is preferred. Lytics can easily be integrated with Google Tag Manager (GTM), Segment, Tealium, Ensighten, etc. by simply inserting the Lytics JavaScript tag into the proper container per your tag manager's instructions.

In addition, we have deep integrations with many tag managers such as GTM that will automatically pull data from your global data layer on each page view resulting in richer profiles with no additional development efforts. Select your tag manager from the list below for more detail or don’t hesitate to reach out to support@lytics.io if you are having trouble getting set up.

Additional Resources:

Using Google Tag Manager

Using Segment.com