How valuable is your audience? If we told you that we could help you extend your reach by taking valuable segments of your audience and find them on Facebook, Google, and AdRoll, would you be interested in arbitraging your audience and getting the high CPMs you might be charging advertisers for ads outside your site? Let us show you how Lytics can help.
Let’s assume that you are getting a $10 CPM for your "News" audience. In our case, we created a simple audience that matches the word “News” from your URL strings:
It’s important to note that we have selected "Enable API Access" and a string which identifies this segment appears next to it. This “API Access” shares the Lytics audience to any synched instances of Facebook (Ads Manager via the Facebook pixel), Google Analytics (where it can be reached via AdWords), and AdRoll.
Let’s give Facebook as an example, since most of our clients are having great success advertising on Facebook, Instagram, and the Facebook Audience Network:
Install the Facebook pixel on all pages of your site. Facebook offers a ton of help on this: https://www.facebook.com/business/help/952192354843755
Next follow the steps in this guide to synch your Lytics audiences to Facebook where they can be retargeted: https://activate.getlytics.com/resources/documentation/facebook
Finally, begin your advertising campaigns in Facebook:https://www.facebook.com/business/products/ads
Assuming you can buy your audience on Facebook for less than the $10 you earn from it, you can continue to arbitrage your audience to earn more revenue.