Most B2B marketers have a regularly-scheduled campaign -- weekly or bi-weekly for many. The readers of this email are typically the most engaged, valuable audience that a B2B marketer has. Lytics arms these marketers with tools that can help grow their email list with quality leads. Let’s review how. Navigate to Personalize on your top nav, and let’s create a new Campaign.
Let's start out by making a high-value segment
A segment that we believe will lead to a highly qualified audience who will be engaged with your content and unlikely to opt out. In our case, we started out with users who have a "Quantity" score of at least 1, ruling out the bottom percentile of engagers from receiving the invitation. In addition, we removed current subscribers from the segment. See below:
Select a Campaign to "Collect Leads"
Select any fields you would like to collect from users
Specify a type of widget as well as a Headline, Body, Call to action, and an image URL
Next, specify your audience
Remember that Lytics has a very powerful targeting engine. The key here is that you can target any combination of users for email collection. In our example, we’ll choose to "Email Collection Demo" segment we just created:
Next, specify any custom URLs and targeting parameters as well as campaign Start & End dates
Remember that you can add triggers to control the number of times someone receives an email collection message, so as not to annoy your valuable prospects:
Review your settings, and Preview before launching on your site
Once launched, our campaign will look like this
Congratulations, you’re now capturing emails via Lytics.
The next step is to ensure that these emails are synched to your ESP for future mailings. To do this, we’ll need to set up an export for the emails you’ve collected.
First, build a segment of emails that exist from the Personalization(pf) Entry: Email user field
Then, let’s set that segment up for export to your ESP
Click Export after clicking on the newly created segment:
From there, export your segment to your ESP
Follow the export and automation instructions specific to your ESP in our help docs.