Content affinity refers to the content topic(s) that a user has measured interested in. Each user has a calculated affinity for each topic they have shown engagement with, denoted by a numerical value from 0 to 1. For simplicity’s sake, we designate values less than 0.3 as “Low Interest,” values between 0.3 and 0.6 as “Medium Interest,” and values greater than 0.6 as “High Interest.”
The `lytics_content` field is available in the Users Fields page under the Data tab.
Content Affinity can also be used in audience segmentation. Find the Content tab in the segment builder, choose a topic, and specify an affinity range.