Recency measures how recently the user's general interaction has been. More recent activity means a higher score.
Without scoring, this would be achieved by looking at the last time a user visited. Although better than nothing, that conventional approach is rather unrefined. Maybe an at-risk user opened your email by accident? It'd be an expensive oversight to assume that the user had recent activity and didn't need any nurturing.
What is the Lytics Recency score?
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