How many of us have had this experience? We’re loyal customers to a site, and each time we visit we get prompted to provide an email address. This is annoying to the user and reflects poorly to your brand. One retailer we work with improved their bounce rate 7% and increased email collection rates to over 4% of visitors by excluding existing subscribers from their email capture.

Here’s how:

First, build a segment that excludes email subscribers

This is really easy in Lytics. Select any users for whom an email exists and exclude them.

Now let’s navigate to Personalize and start a new campaign

In this case, we’ll be choosing "Collect Leads":

Choose which fields you’d like to capture

We recommend keeping it extremely simple for B2C commerce sites:

Compose a widget from the available choices

Select the audience we just built

Add any custom triggers in addition to the targeting

Preview it in a test environment, review, and publish when ready.

Congratulations! You’re now capturing emails via Lytics. The next step is to ensure that these emails are synched to your ESP for future mailings. To do this, we’ll need to set up an export for the emails you’ve collected.

First, build a segment of emails that exist from the Personalization(pf) Entry: Email user field

Then, let’s set that segment up for export to your ESP

Click Export after clicking on the newly created segment:

From there, export your segment to your ESP. Follow the export and automation instructions specific to your ESP in our help docs.