Lytics can onboard and sync audiences from your account using your first party and second party data to Facebook Ad Manager.
Here's a link to our documentation: https://activate.getlytics.com/resources/documentation/integrations_facebook
The Lytics Facebook Ads integration requires an oAuth to your Facebook Ad Manager account. You can do this through the Lytics' account UI here: https://activate.getlytics.com/data/integrations/facebook/connect
Once connected, we support two types of integrations with Facebook Ad Manager:
1) Facebook Custom Audience Onboarding; and
2) Facebook Audience Sync (via pixel).
The Custom Audience onboarding is a workflow export of Lytics segments to Facebook Ad Manager using email address as the identifier to match to audiences on Facebook. Once you create and export a Lytics segment to Facebook, we automatically keep that audience up-to-date and fresh in Facebook.
The Facebook Audience Sync is a real-time sync of Lytics audiences to Facebook Ad Manager using the Facebook pixel. We pass segment membership to Facebook pixel and audiences are auto-created and populated in Facebook Ad Manager as the users visit the website and are recognized and shared via the pixel.
Lytics does not capture or collect any data from Facebook through this integration and does not share any of your data with Facebook except audience membership.
Comments
1 comment
Valuable post. I am pleased to find it, Facebook marketing has become one of the main advertisement strategies for all business either they are new or old ones. I think hiring professional Facebook Ads Management service is the best idea to get most out of the campaign.
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