Clearbit provides rich, real-time people & company enrichment of Lytics segments. Lytics will send email addresses to Clearbit for enrichment, and all available user and company data will be returned. To get an example of the enrichment data returned by Clearbit, visit https://clearbit.com/enrichment.

The Clearbit enrichment can be applied to an individual Lytics audience, where an email will be enriched and added to a user's profile. By default, users will only be enriched when they enter a segment. When setting up your initial Clearbit and Lytics integration, select "enrich existing users" to enrich users who are already members of the segment. If a user falls out of a segment and then reenters, they will be re-enriched.